Smile Advert

The Brief

Happy Foundations is a movement of people trying to build a happier society by encouraging positive changes in people’s personal lives, homes, workplace and communities. They are requesting the creation on a one minute advert that will make people in your community smile. The primary target audience is the WSO community which includes all students, staff and parents. The aim in to motivate members of the community to smile to reduce stress and help to improve mental health.

My Initial Idea

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My Script

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Car Test Shot

Technical Screenshots

In this first image you can see how I created the hue changing effect using masks and 3 different layers which include a Black and White layer, a normal layer and a layer with the hue constantly changing

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In the next few images you can see all of the masks that I had to animate in order to create color growing effect that I was trying to achieve

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For these car scenes I had to mask out and animate the masks on all of the windows visible to make is seem like the color is only in the car.

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