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Plastinction

The Brief

Plastinction is a new international research group that has recently been set up to investigate and raise awareness of the environmental impact that single-use plastic is having globally. It is focused on curbing the excessive use of plastic around the world. Single-use plastics slowly break down into smaller pieces of plastic known as ‘microplastics’ and it can take thousands of years for these plastics to decompose. These ‘microplastics’ dangerously contaminate our soil and water in the process. The research group is starting with a campaign to promote awareness and to encourage their target audience of young adults from aged 15 – 23 to boycott unnecessary use of single-use plastic. They have asked you to help them by 3 posters and 1 social action video they could use as part of the campaign.

My Moodboard

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Poster Mockups

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Test Shots

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I created these 3 videos to help me visualize the transition from stop motion to animation. i created the shapes bottle to show the bottle in a simple design. I created the trackpad bottle to make it look derpy to fit the meme theme

Technical Screenshots

Character Designing

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I made my characters using these 3 poses and changing the outline color for each of them
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For the digital animation I made the same character shape but I used more shapes to help with the movement.

Prop Designing

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For the Props I would use real life objects and tried to create them using the different shapes in Powerpoint.
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Initial plate design
Same plate with light surface imperfections
Same plate with heavy surface imperfections
Final Plate design
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Final Product

Video

Posters

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