1)
Purpose - To make people aware
Aims - Action Fraud is the UKs national
Techniques:
mis-en-scene - in the first frame of the ad they show the outside of the coffee shop. All of the text and logos shown are using a font and color that mimics the font of Facebooks logo.
Sound/speech - in the video they bleep out any private information. they also overlay a lot on speech at once to make it seem like they are finding out information for a lot of people at once.
Text on screen - The text that the is edited on screen is used to explain what the video is about. Most of the text is also located on the top left corner of the frame which makes it easier for the viewer to know where the text is and where the next one is going to be. However there are a few times that the text is difficult to read.
Editing - The editing mainly consists of basic cut and not a lot of transitions which helps keep the video simple. There are also times where the video goes a little pixelated to kind of show that someone else can see what they are doing on a screen.
Narrative - the video follows the order of explaining what they do to showing how the customer feels after reading the information on the cup
2)
Purpose - To make people aware.
Aims - End School Shootings And Create A Culture Change That Prevents Violence
Techniques -
Music - The music is the same throughout the video. the only thing is that is is normal during the first half and during the second half it is quieter and seems more echoey. Its normal in the beginning to make the viewer focus more on Evan instead of what is happening in the background. Its more echoey during the second half to show how distant the shooter is from the students and teachers.
Cinematography - The cinematographers made sure to cleverly capture evan in the foreground and the shooter in the background of almost every major shot. This is so that when they show every time the shooter was planning to shoot the school it was during one of Evans important moments.
Characters - The main character (Evan) is trying to figure out who the mystery character he keeps writing to is. However, when we finally find out who the mystery character is the shooter enters the school in the background. This makes the viewer feel bad for Evan and the girl as right as they meet each other they might just die.
Impact -
3)
Purpose - To change attitudes
Aims - Life Vest Inside is a non-profit organization dedicated to inspiring, empowering and educating people of all backgrounds to lead a life of kindness.
Techniques -
Cinematography - The entire video is shot in one take. this means the cinematographers had to be careful about not filming any of the other actors. This is done to show how fast the worker helped someone and how long it took for someone to help them back. The also follow each person just before they help someone else
Editing - there isn't much editing in this video as it is all one shot. The only major editing other than color grading is at the end when the workers vest turns into the Life Vest Inside logo.
Impact -
Techniques I might use:
I like the idea of rewinding the clip and showing what happened from the Sandy Hook video. So i could show someone use a disposable plastic and then go back and show the work it takes to make single use plastic. I also like the idea of the whole thing be done in one shot. So I could probably do a mix between digital animation and stop motion to make it seem like it is one shot.
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