Copyright is a protection law that protects and creative piece and its creator from getting the idea of it stolen by someone else. Basically, if someone creates something that is physical like a book or even a song, they can apply to get a certain level of protection from them government to keep their product safe. the lowest level of copyright is that everyone can use it and the highest level is that everyone can download it and share it with anyone, as long as they give credit to the original author, but to remix and share it commercially they have to pay the original author.
How I will stay away from copyrighted content in my advertisement: 1) I will use copyright free music from youtube's audio library which has copyright free music 2) I will blur out any form of branding on my actors clothes, food, shop around them and car that might be seen
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