1) Humorous advert
a) It is a humorous advert because the audience doesn’t expect this advert to be for men’s shampoo. Also, the person with long hair doesn’t know what the other person is talking about.
b) This advert would make someone smile because it is trying to sell the shampoo in an unconditional way. All the Slow-motion shots of the guy playing with his hair are also really funny.
c) When the ad starts there is background audio of an office like phones ringing. The second that the guy with long hair comes in frame all of the surrounding audio stop and the only audio playing it feminine music to pull the focus towards his hair.
2) Nostalgic
a) The ad is nostalgic because it is supposed to make the audience remember how much fun they used to have with their siblings
b) This ad is supposed to make people smile because it is reminding the audience that even after fighting with their siblings they will eventually play with each other, like how the 2 brothers play on the NES.
c) When the older brother is hanging out with his friends and his younger brother wants to show him something. The lighting is darker to show that they are starting to drift apart. Towards the end, when the younger brother is opening the switch the lighting is brighter to show that they are coming back together
3) Parodic/intertextual
a) The advert is parodic because Ikea is trying to mimic adverts made by Apple.
b) The advert would make someone smile because of the way Ikea describes their catalogue. They say that the book comes fully charged and doesn’t require any cables which makes sense because it is a book. They also use various computer language like tactile touch technology and the content comes preinstalled to describe the book as a device.
c) There is a lot of similar iconography between this advert and one for apple. There is a CG model of the product floating in the air in front of a white backdrop. They also filmed the main speaker in front of a white background while he is slightly away from the camera.
4) Genre (Sci-Fi)
a) this advert is a sci-fi advert because Walmart is trying to show that their new pickup service is ‘out of this world’.
b) people will smile while watching this because the advert has many references to famous sci-fi movies and tv shows. They included the Guardians of the Galaxy (0:05, 1:21) Buzz lightyear from toy Story (0:08), The talking dog and aliens from men in black (0:11, 0:57 ), Lucy and Benny from the Lego movie (0:14, 0:52, 1:26), the past and future bills from bill and ted (0:20), Marvin the Martian from the Looney Tunes (0:30), C3PO and R2D2 from Star Wars and many more famous Sci-fi Characters. The characters that are in the ad usually say their catchphrase like Groot saying, “I am Groot” or Benny from the Lego movie shouting “SPACESHIP”.
c) There is a lot of VFX used in this advert. There are 3D elements like the spaceships. There are 2D elements like Marvin the Martian. There was probably also stop motion for the Lego characters. All of the VFX that is used in the advert is used to show the audience that their service is out of this world just like the character that are shown in the advert.
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