Primary Research:
Since a lot of people said that they enjoyed having a Narrative in their music videos it's good that I decided to go with that approach instead of surrealism which none of the people that answered the survey said that they enjoyed. Since most of them said they enjoy comedy the most I will try to figure out a way to make the frustration slightly comedic.
Almost everyone that answered my survey said that their favorite color was blue, so I will have the book be blue and she the lyrics will also be written in blue ink instead of black.
These were the responses to why they enjoyed their favorite music videos. I did get a few responses that weren't answered properly such as the person that said =. Other than that people mainly talked about cinematography, effects and colors.
When asked about their favorite techniques, this was how the final list looks:
Camera angles
Camera movements
effects
Multi image
Lip Sync
Chroma key
After looking at this list, I think it was best that i have no lip sync and no chroma keying in the music video. Since multi image is 4th on the list I could have 1 multi image shot of my actress looking with the blank word document next to it. Also, since camera angles and movements are top 2 on the list I experiment with different camera angles and movements while filming.
Secondary:
This survey conducted by AP-NORC shows the effects of COVID-19 on Gen X, Millennials, and Get X. As you can see, Get Z was the age group that was most affected by COVID-19. Gen Z is 13-25 Year olds and we can clearly see that COVID has created the biggest impact on their Mental Health as well as Pursuing our Education/Career making it match the idea of my music video. I will make my actress seem really stressed out while using her computer since she can't get any ideas.
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